When was the last time you had a memorable experience with a person or a brand? Why did it leave such a lasting impression?
In recent years, social media has grown into the Tom Brady of marketing (love him or hate him, he’s the GOAT). We hear it all the time, “so-and-so started a Facebook campaign and he’s had a lot of success, so I want one too.” If starting a social media account can bring in new leads, sign me up! After all, the stats are compelling: