Aug 02

3 Misconceptions Financial Professionals Have About Radio

Radio, one of the oldest methods used to raise brand awareness, is still a top-reaching medium today. It comes as no surprise that many financial professionals have an interest in adding a radio show to their marketing strategy.

"93% of U.S. Adults 18 and older listen to the radio every week." –Neilson 2019

So, why is radio such an effective platform? Most...

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Sep 15

5 Reasons to Work with a Partner to Produce Your Radio Show

Our advisors and agents often express interest in developing a radio show for their business. Occasionally, they even want to take the challenge on alone. Although it’s possible to produce your own show and buy time on local stations, it isn’t always the best way.

Here are 5 reasons why you should work with a partner like DMI Marketing to produce your radio show.

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Sep 08

Developing a Radio Program Strategy for Financial Services Professionals: 15 Questions With The President of North Star Media Group

At DMI, we are regularly asked about the value of developing a radio program for financial services professionals. Advisors and agents alike ask, “How long will it take for a qualified lead to come in?” and “How much will it cost me?” or even, “Can’t I do it on my own?”

For the second article of our radio series, we interviewed Kurt Carberry, President of North...

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Sep 05

2 Reasons Why Radio Is Not for You (and 3 Reasons Why It Should Be)

Radio, one of the oldest forms of paid advertising, is still a heavy hitter in the marketing game, especially when it comes to marketing financial services. But, it’s not for everyone. We interviewed Kurt Carberry, President of North Star Media Group and DMI's radio partner. We asked Kurt to weigh in on the two reasons why radio might not be for you and three...

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