Sep 06

A Different Perspective on Long-Term Care

Collateral damage inflicted by a spouse or parent needing Long-Term Care (LTC) can be catastrophic to family and loved ones. Unfortunately, this important topic often gets brushed over or left out of the conversation regularly by financial professionals.

Most financial professionals will take the time to discuss the cost risks associated with not having a plan for...

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Oct 28

The Insurance Product We All Love to Hate (and what you should sell instead)

Long-term care insurance (LTCi). The name alone makes most of us bristle. The most common refrain I hear from agents is, “I used to sell it.”

Forget the feelings that agents have about the product, think about how it makes consumers out there feel! Nearly 70% of people age 65 today can expect to receive some form of long-term care, with 20% needing it for five years...

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Sep 02

When It Comes to LTC Expenses, it’s Not Just Your Client’s Assets at Risk

Fact or Fiction?

“A study, indicates only 40% of consumers have discussed long-term-care planning with their financial advisers. But only around 10% of planners have successfully implemented a LTC solution in a client's financial plan. The main reason advisers shy away from the LTC dialogue is because they're uncomfortable having that conversation. Indeed, the...

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