June is Annuity Awareness Month, making it the perfect time to educate your customers on annuities and their benefits. Here are some of the factors to be aware of when educating your clients.
We’re sharing guidance from the Athene commissioned “Solving the annuity puzzle: A Behavioral Analysis” to uncover hidden client biases. With these biases revealed, you can reshape the annuity conversation toward confident and informed decisions.
- April 23, 2020
Over the years, I’ve worked with many advisors who’ve spent years building their book of business. They have a database full of loyal clients with whom they’ve built a trusting, lasting relationship. Or so they think. Throughout my conversations with them, I’ve uncovered a major threat that arises from the largest segment of many client bases.
This threat affects...
Have you ever had a client or prospect say, “I hate annuities?”
When I have conversations with clients about why they hate annuities, I have to do some digging to get to the answer. The first question I ask is, “what is it about annuities that you hate?” The common theme I find during these discussions is that clients don’t have a clear understanding of what an...
When it comes to developing a marketing campaign, choosing a compelling message can be daunting. That’s why when a national campaign comes along, it’s a great idea to take advantage of the message’s momentum. Jump on the ol’ bandwagon, if you will. As we close the book on May 2019, a national campaign will once again launch on June 1st – Annuity Awareness Month.