September is Life Insurance Awareness Month, giving you a great opportunity to creatively connect with clients and prospects. Establishing a marketing campaign that connects you with your clients can seem like an overwhelming task, so when a national campaign comes along, it’s a great idea to take advantage of the message’s momentum, especially when it shares such an important message.
What is Life Insurance Awareness Month?
Life Insurance Awareness Month was created by the non-profit organization, Life Happens, to remind Americans to add life insurance to their financial plans.
Hundreds of financial professionals and industry groups across the country join this educational initiative yearly. This year’s theme, “Reality Check: The time for life insurance is now,” addresses how COVID-19 has shown us that life changes quickly, and how to protect your loved ones financially.
Educate Over Email
Email blasts are effective for initial contact with customers. Send weekly or bi-weekly email blasts to share educational content, such as:
- News articles
- Educational videos or resources
Show It With Social Media
Social media is a powerful tool to spread the word about Life Insurance Awareness Month, and how your services can help. Get active on your social accounts and post a daily fact or quote about the importance of life insurance with a call to action inviting them to contact you with questions.
LIMRA and Life Happens have educational content, resources, and images you can share on your social media! By focusing on educating your audience, you position yourself as a trusted expert within the industry.
Put It in Print
Although printed marketing materials may be considered old fashioned, they’re still advantageous to initiate customer conversations within your office. Think about sending a post-card style mailer alerting your clients that it is National Life Insurance Awareness Month. You can include a fun fact or an educational resource, and ask if they have any referrals who may benefit from learning more about Life Insurance.
Become an Industry Expert
Take this time to refresh your knowledge in addressing the complexities of life insurance with prospects. Although some people may consider life insurance an unsettling topic, you can use this month as a platform to answer their questions or concerns, giving them peace of mind. People are more likely to purchase from someone they trust—91% of consumers report that they would rather buy from an authentic brand.
If updating your marketing materials sounds overwhelming, DMI is here to help! Contact a DMI National Sales Consultant at 800.322.6342 for tailored strategies to achieve your goals. Visit our website for more information on our offerings, and check out our blog for more helpful topics.