Becky Zbyszewski - Senior Strategic Marketing Manager

Specializing in content development, social media marketing and strategy, Becky brings over 10 years of work experience to the DMI Marketing team. After graduating with a Bachelor’s Degree in English from Saint Anselm College, Becky’s career encompassed a wide variety of industries, including financial services, education and marketing. She brings a unique perspective to the Strategic Marketing team that in turn helps advisors and agents develop their marketing strategies.

Recent Posts

May 31

How to Make Annuity Awareness Month Work for You

When it comes to developing a marketing campaign, choosing a compelling message can be daunting. That’s why when a national campaign comes along, it’s a great idea to take advantage of the message’s momentum. Jump on the ol’ bandwagon, if you will. As we close the book on May 2019, a national campaign will once again launch on June 1st – Annuity Awareness Month. 

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May 25

The #1 Most Compelling Voice for Your Business

A few weeks ago, I wrote a blog focusing on how to bring your business into the 21st century. A few months ago, I wrote another blog about how developing strategic campaigns was key to getting your voice heard. I want to clarify something. Now, I don’t want to retract anything contained in those two blogs. I would, however, like to add a postscript. So, here it is.

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Apr 06

The #1 Way to Bring Your Business into the 21st Century

iPhone. Febreze. Facebook. Waze. Google. What do these things have in common?

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Dec 29

The #1 Business Resolution You Need for Success in 2018

Are you prepared for when the ball drops on New Year's Eve, and we welcome 2018? Remember to include "develop a Marketing Strategy" to your 2018 resolutions list, because your lack of a marketing strategy is costing you.

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Dec 15

The Key to Reaching Your Ideal Client (or Creating Buyer Personas)

So, there you sit. Ready to attack the project of developing your marketing strategy when you realize, “Good heavens! Who is this strategy for?” Now, for those in the back, obviously you know it’s to build business for you, but who are you trying to reach?

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