When it comes to developing a marketing campaign, choosing a compelling message can be daunting. That’s why when a national campaign comes along, it’s a great idea to take advantage of the message’s momentum. Jump on the ol’ bandwagon, if you will. As we close the book on May 2019, a national campaign will once again launch on June 1st – Annuity Awareness Month.
A few weeks ago, I wrote a blog focusing on how to bring your business into the 21st century. A few months ago, I wrote another blog about how developing strategic campaigns was key to getting your voice heard. I want to clarify something. Now, I don’t want to retract anything contained in those two blogs. I would, however, like to add a postscript. So, here it is.
iPhone. Febreze. Facebook. Waze. Google. What do these things have in common?
Are you prepared for when the ball drops on New Year's Eve, and we welcome 2018? Remember to include "develop a Marketing Strategy" to your 2018 resolutions list, because your lack of a marketing strategy is costing you.
- December 29, 2017
So, there you sit. Ready to attack the project of developing your marketing strategy when you realize, “Good heavens! Who is this strategy for?” Now, for those in the back, obviously you know it’s to build business for you, but who are you trying to reach?