Dave Fanara, DMI's Chief Marketing Officer

With over 30 years of marketing experience, Dave holds a Bachelor’s Degree from Suffolk University and a Master’s Degree from Lesley University. Specializing in creating strategic sales and marketing campaigns for companies who want to grow, Dave has set multiple sales records and has created award winning marketing campaigns in various industries.

Recent Posts

Apr 07

Bag Diver or Sales Consultant?

Did you know the average attention span of an adult is about 8 seconds(1)? So, if you are in sales, does that mean you need to talk really fast to get your point across?

You know who talks really fast? Used car salesman & auctioneers. Why? Because all they want is a quick sale and move on to the next sale.

If you are trying to build a business and your brand how...

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Mar 31

3 Avenues to Increase Sales IMMEDIATELY!

“I received a $300,000 rollover call the very next day.”

Avenue number 1

The above quote come from an advisor who implemented the exclusive DMI Reactivation Program. It’s not a “NO” it’s simply a “not yet.” When a prospect says “NO”, what are you doing with his or her contact information? Building a database is the key to building your business.

Managing your...

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Feb 03

DMI Wins Gold

DMI Marketing recently won a MarCom Gold award for creative website design. The MarCom awards recently announced winners in the 2016 creative competition for marketing and communication professionals. There were 6,500 entries from throughout the United States, Canada and 17 other countries. MarCom Awards recognizes outstanding achievement by creative professionals...

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Nov 11

Stop Taking Pay Cuts & GROW Your Profits

Greetings! Before we begin this blog, I need to ask you a few questions:

Every time you meet with a potential client, do you qualify them and complete a needs analysis?

Let’s assume you do some type of discovery to qualify your prospects and review their current status.

During the initial stages of your sales process, after you establish rapport, do you ask about...

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Aug 19

STOP…Your Sales Assistant is asleep!!!

I recently spoke with a few Financial Advisors who wrote financial planning books. My first question to them was “The book is great, how many leads and sales have you generated from your book?” Their answers were, “I don’t know, it just sits in my bookcase.” ...OUCH!!!

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DMI was founded in 1989 to provide financial advisors three dynamic elements for success: marketing services, sales consulting and business management.